THE WORLD’S FIRST REAL-TIME CROWD SYNTHESIS ENGINE

GENERATING EXCITEMENT FROM THE SOUNDS OF LIVE SUPPORTERS

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MEET aFX.

THE WORLD’S FIRST AI-LED CROWD SYNTHESIS ENGINE

aFX is the world’s first fluid audio effects engine that generates broadcast quality crowd sounds, built with the voices of real fans.

 

The only experience of its kind that genuinely sounds great, behaves realistically and responds instantly for viewers, athletes and broadcasters to embrace round after round.

 
 

WHY aFX.

aFX, THE MOST COMPELLING CROWD EXPERIENCE FOR ATHLETES AND VIEWERS

real-time

aFX gets crowd support to athletes instantly, when it matters most.

EMOTIVE

Athletes and Fans love it. Your aFX crowd is replayed back into the stadium to motivate athletes, amplifying the energy in the stadium and on the TV.

authentic

aFX organically creates a spontaneous sounding live crowd experience that drives emotion and atmosphere for athletes and fans.

stablE

aFX is a low risk, high impact, hardware-based solution that works the first time and every time.

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THE aFX DIFFERENCE.

aFX DRIVES EMOTION AND ATMOSPHERE FOR ATHLETES AND FANS

 
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aFX WORKFLOW.

EASILY INTEGRATES INTO BROADCAST WORKFLOW CHAINS

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aFX CASE STUDY.

AUSTRALIA'S NATIONAL RUGBY LEAGUE

Australia’s National Rugby League (NRL) played one round pre-suspension in empty venues. Fans, social media, the NRL and broadcasters all lamented the lack of crowd atmosphere. 

TV ratings declined, a huge issue for the NRL with broadcasters demanding large reductions in their 2020 rights fees.

The NRL recommenced on May 28 with empty venues. To address the perceived poor TV experience, aFX was implemented on the national NRL broadcaster, Wide World of Sports, the Nine Network. 

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THE aFX RESULTS.

LIVE BROADCAST RESULTS FROM WIDE WORLD OF SPORTS

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aFX USE CASE.

MULTI-STREAM CAPABILITIES OF THE aFX SYSTEM

 

REACTIONS TO aFX.

“I must say that the crowd noise in the background by @Channel9 is brilliant. Its been expertly used during the match. After a while it will just sound a real crowd. Great atmosphere.”

Phil Gould

aFX IN THE MEDIA.

aFX FEATURE ON TODAY – THE NINE NETWORK

 
 

TEAM aFX.

WORLD PIONEERS IN SPORT CROWD EFFECTS

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Tony David Gray is a Grammy award-winning audio engineer & producer with over 30 years experience working in the audio and music industry.

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Des O'Neill is a highly accomplished sound engineer and designer. He has worked as both an audio and technical director with experience spanning across many world-leading live sporting events.

He is also an innovative software developer with a focus on immersive audio and visual projects winning multiple awards including a BAFTA. He is currently researching methods of interaction for immersive mix systems and their perceptual relevance. He is a member of the Audio Engineering Society and a recipient of the Churchill Fellowship.

These include the FIFA World Cup Live Site in Sydney, the World Swimming Championships in Dubai, Rugby Australia Events and the ICC Cricket World Cup. His passion is 3D Sound, a platform that is making waves around the world for the immersive experience it delivers. Notable projects include Bjork Digital’s Black Lake, La Traviata for Shanghai’s Opera Week and the SSO’s performance of The Matrix Live.

 
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